Expert Insights Blog

5 Benefits of Partnering with a Vertically Integrated OEM

Written by Mia Stevens | 3/11/24 11:45 AM

In the dynamic world of manufacturing, every second counts. Whether you are a maintenance professional tasked with keeping operations running smoothly or an engineer designing a new system, partnering with the right original equipment manufacturer (OEM) can make all the difference.

What does it mean to be vertically integrated?

Vertical integration refers to a company's control over various stages of production, from raw materials to distribution. It allows for greater control over lead times, quality, and flexibility. This can play a huge role in a company’s ability to quickly manufacture solutions and replacement parts to keep their customer running.

Picture this: a seamless collaboration with an OEM that feels more like an extension of your team rather than just a supplier. At Morrison, this isn't just a goal—it's our standard. Let's delve into 5 examples that showcase the value of partnering with a vertically integrated OEM like Morrison.

Benefits?

1. Reduced Lead Times

Our biggest advantage here at Morrison is our in-house manufacturing process, which facilitates remarkably short lead times. We handle all manufacturing aspects internally, with the exception of sheet metal fabrication. With this process, we are able to significantly slash lead times. By controlling the entire production process from start to finish, we are able to help minimize the delays often associated with outsourcing components or assembly. This means faster turnaround times for orders, enabling us to meet our customers’ demands promptly and stay ahead of the competition.

2. Expertise and Accountability

When you partner with a vertically integrated OEM like Morrison, you're dealing directly with the experts who design, engineer, and manufacture all parts of their products. This hands-on involvement ensures a deep understanding of the intricacies of the product, allowing for quicker troubleshooting, repairs, and replacements. Moreover, being accountable for the entire process fosters a commitment to quality and reliability, making sure that each component meets our high standards before reaching our customers' hands.

3. Support Built In ®

As the sole point of contact for repairs and replacements, we offer streamlined support and service. Included in all of our products is Support Built In®, our personal customer service program for any general questions you may have or technical support you may need before, during, and after installation. There's no need to navigate through multiple layers of communication or coordinate with different vendors. Instead, customers can rely on a single, responsive entity that possesses comprehensive knowledge of the product and can swiftly address any issues or concerns.

4. Holistic Approach to Manufacturing

From sourcing raw materials to delivering finished products, our position in the market allows us to control every aspect of the manufacturing process. This holistic approach allows for meticulous oversight and optimization at every stage, ensuring seamless integration of components and maximizing overall efficiency for our customers.

5. Strategic Partnerships and Referrals 

While we excel in producing a wide range of components, we also understand the importance of collaboration. In instances where we may not offer a particular manufacturing service or product, we can leverage our network of trusted partners to fulfill our customers’ requirements. This collaborative ecosystem allows our customers receive to comprehensive solutions tailored to their specific needs.

Partnering up with a vertically integrated OEM like Morrison brings numerous benefits beyond just convenience. With our in-house manufacturing expertise and unwavering commitment to excellence, you can streamline operations, boost product quality, and propel success in today's competitive market. This partnership isn't just about efficiency—it's about unlocking boundless opportunities for growth and innovation.

Looking to team up with an industry expert who you understands your complex needs? Fill out the form here.