Marketing and Container Handling: How Timing Screws Protect Your Brand

The way your company is viewed by your clients and potential customers is part of your brand experience. It’s all about how you are perceived and how your company interacts with your intended consumers. It’s easy to see how advertising and targeted marketing play a role in creating and fostering your brand but what does it have to do with your container handling operations?

Damaged packaging doesn’t just damage the product, it also damages your brand.

The branding that appears on the physical product being sold is a huge part of how companies establish their image. Packaging is more than just the container a product comes in. It’s an extension of the brand's identity.

It’s important to protect that image, which means protecting the condition of your product. This is a top priority. The manufacturing process for companies has sped up over the years to increase throughput, with companies able to produce more product at higher speeds than before. This is great for production but can lead to problems when it comes to container handling as increased speeds can lead to a high risk for damaged products. Your client will become less likely to purchase your product if it is damaged and they will start to associate your brand with damaged goods.

Protect your brand by handling containers with care during the manufacturing process. An efficient and simple way to accomplish this is to use Morrison Timing Screws to handle a variety of applications on your production line.

Timing screws keep your packaging safe and protected in a number of ways:

1. Timing screws are custom made to fit your product or container, making them less likely to damage the product.
2. The pockets of the timing screw are made to control your container accurately and positively as it moves through the screw and along the conveyor.
3. Timing screws keep containers from getting damaged or scuffed as they’re being transferred between applications or during an application.

Although timing screws are a great way to protect your brand by protecting your packaging, they are also an excellent way to increase your production lines efficiency.

Morrison Timing Screws are designed with the intent of the packaging applications in mind. If you want to protect your brand, your packaging, and improve your production line application; Morrison Timing Screws are the solution you may need.

Reach out to one of our sales representatives by heading here to complete our quick and easy inquiry form to start protecting your brand today.