---
title: 5 Crucial Reasons to Orient for Code Dating
description: Let's explore the five crucial reasons for the orientation of your containers before the code dating process.
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---

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# [5 Crucial Reasons to Orient for Code Dating](https://blog.morrison-chs.com/en/blog/5-crucial-reasons-to-orient-for-code-dating)

[January 15, 2024](https://blog.morrison-chs.com/en/blog/5-crucial-reasons-to-orient-for-code-dating)

The need to automatically orient containers can be found in many locations on a production line. So why is implementing automated orienting solutions for code dating so important?   
<https://morrison-chs.com/timing-screws>

In the dynamic realm of packaging, consistent code dating is crucial for a variety of reasons, let’s dive in.  

**1. Consistency & Efficiency**

<iframe style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" title="Orienting WD 40 Containers" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" xml="lang" src="https://www.youtube.com/embed/y1uPjnZmmCM?feature=oembed" width="256" height="144.64" frameborder="0" allowfullscreen data-mce-src="https://www.youtube.com/embed/y1uPjnZmmCM?feature=oembed" data-mce-style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

Consumers are creatures of habit; by having the date in the same place every time, they know where to look, and the faster they find the date, the faster your product makes it in the cart over a competitor’s. This is why code dating is typically done in a consistent manner. By orienting products before the code dating process, manufacturers can provide a repeatable location or orientation on each product. This consistency is also essential for traceability and quality control.  

 

**2. Readability and Scanning Accuracy**

<iframe style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" title="Container Inspection Rotary Orientor" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" xml="lang" src="https://www.youtube.com/embed/84fk3nm35Io?feature=oembed" width="256" height="144.64" frameborder="0" allowfullscreen data-mce-src="https://www.youtube.com/embed/84fk3nm35Io?feature=oembed" data-mce-style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

Many vison inspection systems require proper alignment for accurate reading and scanning. Orienting products correctly helps maintain that the coded information is easily readable by scanners and other automated systems downstream. This can help reduce the risk of errors in tracking, logistics, and inventory management. 

 

**3. Regulatory Compliance**

<iframe style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" title="Syringe Orienting" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" xml="lang" src="https://www.youtube.com/embed/UVs7KMSsrWw?feature=oembed" width="256" height="144.64" frameborder="0" allowfullscreen data-mce-src="https://www.youtube.com/embed/UVs7KMSsrWw?feature=oembed" data-mce-style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

In industries like food and pharmaceuticals, there are often strict regulations regarding product labeling, including the placement of date codes. Orienting products correctly before coding helps manufacturers comply with these regulations, automatically with less manual labor, making the essential information readily visible and accessible.   

 

<iframe style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" title="Salad Bowl Inline Orienting System" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" xml="lang" src="https://www.youtube.com/embed/kAzRzVQ6ulI?feature=oembed" width="256" height="144.64" frameborder="0" allowfullscreen data-mce-src="https://www.youtube.com/embed/kAzRzVQ6ulI?feature=oembed" data-mce-style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

**4. Product Quality and Aesthetics**

Properly oriented code dating contributes to the overall visual appeal and quality of the packaged product. Consistent and well placed coding enhances the professional appearance of the packaging and reflects positively on the brand. Helping to boost the overall marketability of your product on the shelf. 

**5. Streamlining Production Flow**

<iframe style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" title="Adaptive Orientation System" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" xml="lang" src="https://www.youtube.com/embed/QLzfQ3aAXXs?feature=oembed" width="256" height="144.64" frameborder="0" allowfullscreen data-mce-src="https://www.youtube.com/embed/QLzfQ3aAXXs?feature=oembed" data-mce-style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

Orienting products before coding helps maintain a smooth and continuous production flow. When products are consistently presented in the correct orientation, it reduces the need for manual adjustments or unplanned downtime for tweaks or repairs. This helps save costs, improve profitability, and optimize production efficiency.

 

 Looking to incorporate orienting solutions into your line? [Fill out this form](https://morrison-chs.com/product-inquiry) and we would be happy to assist you!

[Mia Stevens](https://blog.morrison-chs.com/en/blog/author/mia-stevens) /

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